Foolish & Hungry: The Creative Genius Behind April Fools’ Day #ad
EXCLUSIVE INTERVIEW: We go behind the scenes with two of the brightest creative minds in the advertising industry, Michael Kreutz and Karl Feldson, the geniuses behind some of the best April Fools’ Day brand hoaxes of all time.
The disruptor duo from ad agency A.B.C.B.B.D.D.B.D., LLC. walks us through their creative content creation process, discusses why April Fools’ Day jokes are the new Super Bowl ad, and offers invaluable advice to aspiring marketing filmmakers looking to break into this niche field.
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A public service announcement from Portal A [http://portal-a.com]. Subscribe to Ad Hoc [http://bit.ly/12Z4BEw] for more, a channel from people who love to parody and make fun of the advertising industry.
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Directed by: Morgan Wise
Edited by: Bee Rhodes
Casting by: Katie Felber
Produced by: Elyse Preiss
Starring: Demorge Brown, Casey Ley, Megan Koester